Kingsmill delivers yule tide joy for Local Retailers and their Communities

Kingsmill, the number one bakery brand in impulse[1], is pleased to announce the winners of its first Christmas Community Grant competition, which aims to help retailers engage with their local communities in the run up to Christmas.

– £2,000 – Senior citizens Christmas dinner – Crianlarich Store, Perthshire

– £1,000 – Lets make Downley Christmassy – Tara’s News, Buckinghamshire

– £1,000 – Caldercruix community Christmas Celebrations – Caldercruix Post Office, Lanarkshire

A panel of judges, made up of prominent, industry experts and representatives from Allied Bakeries, met at the company’s headquarters to judge the competition entries, which ranged from holding a carol concert to decorations and lights for the local area, and after much deliberation chose an overall winner and two runner-ups.

Mike Bailey, Channels Director, Allied Bakeries said: “Kingsmill understands that retailers can have a huge impact on their local communities, and with Christmas being the single biggest sales opportunity in the calendar, being involved in the community also means engaging with shoppers which can have a positive impact on sales too. We hope that these grants will give the winning retailers an opportunity to build relations with their local area and celebrate the festive season as a community.”

Kishor Patel, Nisa Local, commented: “Christmas is the busiest time of year for local retailers, so getting involved in the community is essential. However, the entries in the Kingsmill’s Christmas Community Grant competition have proved that retailers also genuinely care about their local communities too. The competition entries demonstrated that community engagement doesn’t have to be a big, daunting task – it can be the little efforts that make a big difference to locals, and your business.

Brian Craig owner of Crianlarich Store (awarded £2,000), entered the competition after local council and grant funding cutbacks meant it wasn’t going to be possible for the Crianlarich community to have their annual Senior Citizens Christmas Party. The £2,000 grant from Kingsmill will go towards this party, which has been a tradition in the community for the past 20 years. The judges awarded top prize to this idea for its multi-generational aspect and the way it brings the whole community, of all ages, together.

Brian Craig, owner of Crianlarich Store, said: “We are so pleased to be the winner of Kingsmill’s Christmas Community Grant campaign, especially at this time of year. Our local community will be thrilled to be able to attend the Senior Citizens Christmas Party for another year running, which will help bring everyone together during this wonderful time of year – Merry Christmas!”

The winners in detail:

– Winner £2,000: Crianlarich Store, in Perthshire in Scotland, won top prize to be able to continue hosting the Crianlarich Senior Citizens Christmas Party. The event is organised by the younger members of the community for the benefit of older people. However, due to local council and grant funding cutbacks it wasn’t going to be possible to host the party in 2013. The £2,000 will therefore make it possible to alleviate rural isolation by bringing young and older people together from across the community to socialise and enjoy a festive evening.

– Runner-up £1,000: Tara’s News, in High Wycombe in Buckinghamshire, was a runner up, gaining funding towards a Christmas evening which will ultimately produce proceeds that will go towards a charity currently supporting one of the local children who is suffering from Battens disease. The Kingsmill grant will help provide a 20ft Christmas tree, Christmas lights and refreshments for the evening.

– Runner-up £1,000: Caldercruix Post Office, in Lanarkshire in Scotland, was also named a runner up, with the funding enabling the Caldercruix Community Development Project to hire the community centre for the day and host a community Christmas event, which will be open to all residents in the village. Specifically the funding will provide refreshments and staff to organise and manage the event as well as provide 500 selection boxes for children.

Allied Bakeries wins Bakery Manufacturing Company of the Year

This week – for the second year running – Allied Bakeries were named ‘Bakery Manufacturing Company of the Year’ at the prominent Food Manufacturing Excellence Awards.

This award recognises the progress Allied Bakeries have made over the past year. As well as being named overall category winner, Allied Bakeries were commended for the investment made in their bakeries, their focus on safety and the consumer led innovation that has grown the Allied Bakeries brands.

Allied Bakeries is officially the number two Bakery manufacturer in the UK

Allied Bakeries has announced that it is officially the number two bakery manufacturer in the UK*. Allied Bakeries’ Kingsmill brand is also confirmed as the number two bread brand in the UK.

Mark Fairweather, CEO of Allied Bakeries explains: “Over the past few years we have followed a plan focussed on building a strong, sustainable bakery business as we’ve invested in our brands, our bakeries and our ways of working. We’re seeing the benefit of that work as we build stronger relationships with our customers and take on new business with new customers such as the contract to supply Kingsmill, Allinson and Burgen bread to over 4,000 Co-operative Food stores.

“I’m delighted to be able to confirm that one of the results of our hard work is that the growth we’ve seen has moved us to the number two position in this highly competitive market.

“Our new partnership with the Co-operative is now an established part of our total operation and a credit to the hard work of all our colleagues.

“Our investment in infrastructure, innovation, brands and people – the largest capital expenditure programme in UK bakery – sees us operating on a significantly stronger platform than ever before.”

The company’s latest stage of this investment is the opening of a new bread line at its Walthamstow plant.  This new breadline will exclusively manufacture Kingsmill 50/50, Soft White and Tasty Wholemeal, with a capacity to produce 10,000 loaves per hour.  The line comes equipped with new oven provers, coolers, and bagging and slicing equipment, as well as a revamped dispatch area.

Allied Bakeries is currently updating assets, driving efficiencies, improving ways of working and future proofing the company’s operations.  The improvement programme enables Allied Bakeries to maintain a high level of service to all its customers – old and new – by delivering consistent quality and fresh bread direct to the customer’s premises.

*Nielsen, Value and Unit Sales 12 weeks ending 6 July 2013