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Kingsmill delivers yule tide joy for Local Retailers and their Communities

Kingsmill, the number one bakery brand in impulse[1], is pleased to announce the winners of its first Christmas Community Grant competition, which aims to help retailers engage with their local communities in the run up to Christmas.

– £2,000 – Senior citizens Christmas dinner – Crianlarich Store, Perthshire

– £1,000 – Lets make Downley Christmassy – Tara’s News, Buckinghamshire

– £1,000 – Caldercruix community Christmas Celebrations – Caldercruix Post Office, Lanarkshire

A panel of judges, made up of prominent, industry experts and representatives from Allied Bakeries, met at the company’s headquarters to judge the competition entries, which ranged from holding a carol concert to decorations and lights for the local area, and after much deliberation chose an overall winner and two runner-ups.

Mike Bailey, Channels Director, Allied Bakeries said: “Kingsmill understands that retailers can have a huge impact on their local communities, and with Christmas being the single biggest sales opportunity in the calendar, being involved in the community also means engaging with shoppers which can have a positive impact on sales too. We hope that these grants will give the winning retailers an opportunity to build relations with their local area and celebrate the festive season as a community.”

Kishor Patel, Nisa Local, commented: “Christmas is the busiest time of year for local retailers, so getting involved in the community is essential. However, the entries in the Kingsmill’s Christmas Community Grant competition have proved that retailers also genuinely care about their local communities too. The competition entries demonstrated that community engagement doesn’t have to be a big, daunting task – it can be the little efforts that make a big difference to locals, and your business.

Brian Craig owner of Crianlarich Store (awarded £2,000), entered the competition after local council and grant funding cutbacks meant it wasn’t going to be possible for the Crianlarich community to have their annual Senior Citizens Christmas Party. The £2,000 grant from Kingsmill will go towards this party, which has been a tradition in the community for the past 20 years. The judges awarded top prize to this idea for its multi-generational aspect and the way it brings the whole community, of all ages, together.

Brian Craig, owner of Crianlarich Store, said: “We are so pleased to be the winner of Kingsmill’s Christmas Community Grant campaign, especially at this time of year. Our local community will be thrilled to be able to attend the Senior Citizens Christmas Party for another year running, which will help bring everyone together during this wonderful time of year – Merry Christmas!”

The winners in detail:

– Winner £2,000: Crianlarich Store, in Perthshire in Scotland, won top prize to be able to continue hosting the Crianlarich Senior Citizens Christmas Party. The event is organised by the younger members of the community for the benefit of older people. However, due to local council and grant funding cutbacks it wasn’t going to be possible to host the party in 2013. The £2,000 will therefore make it possible to alleviate rural isolation by bringing young and older people together from across the community to socialise and enjoy a festive evening.

– Runner-up £1,000: Tara’s News, in High Wycombe in Buckinghamshire, was a runner up, gaining funding towards a Christmas evening which will ultimately produce proceeds that will go towards a charity currently supporting one of the local children who is suffering from Battens disease. The Kingsmill grant will help provide a 20ft Christmas tree, Christmas lights and refreshments for the evening.

– Runner-up £1,000: Caldercruix Post Office, in Lanarkshire in Scotland, was also named a runner up, with the funding enabling the Caldercruix Community Development Project to hire the community centre for the day and host a community Christmas event, which will be open to all residents in the village. Specifically the funding will provide refreshments and staff to organise and manage the event as well as provide 500 selection boxes for children.